Is Gabriela Hearst Saying Goodbye to Chloé With Atelier Jolie Collaboration?
Angelina Jolie taps the French luxury brand’s creative director for her debut collection.
Angelina Jolie’s newly announced fashion house, Atelier Jolie, is set to debut its first collection in collaboration with French luxury brand Chloé. The partnership aims to celebrate modern femininity and foster genuine connections among women. With a strong focus on social and environmental sustainability, the capsule collection, designed jointly by Jolie and Chloé’s creative director Gabriela Hearst, will showcase fluid silhouettes, intricate tactile details and a higher proportion of eco-friendly materials.
Drawing inspiration from Jolie’s personal style, the collection will predominantly focus on elegant evening wear pieces. To promote ethical practices, the collaboration will incorporate deadstock materials and shine a spotlight on female-led companies and local artisans from Fair Trade enterprises. The ultimate goal is to empower women within the fashion industry and drive positive change.
Hearst expressed her belief in Jolie’s concept for Atelier Jolie by noting: “From the moment I heard about Angelina’s vision for Atelier Jolie, I believed in it. It is a way to elevate others through the beauty of garment-making and her deep respect for the environment. It’s an honor for me that Chloé will be the first collaborator for Atelier Jolie, as both have high ideals for the betterment of our species. That is the reason why I love both Angelina and Chloé so deeply.”
Jolie responded in a statement of her own: “It has been a privilege to design with Gabriela Hearst and I hope all women will feel comfortable and beautiful in this capsule collection. My earnings from this collaboration will be invested in establishing apprenticeships for tailors and artisans at Atelier Jolie.”
With rumors swirling about Gabriela Hearst potentially parting ways with Chloé, some speculate if this collaboration could serve as her farewell to the esteemed luxury fashion house. Stay tuned as more information about the collection will be unveiled in due course.