The brand captures the distinct cultures of three cities — Naples, Capri and Villa San Michele, delivering a sartorial tour. Starting off in Naples, EYTYS showcases its rebellious and sexy spirit with the help of leather biker jackets, heavily distressed denim, thong-baring low-rise jeans and luxuriously oversized blazers — creating the quintessential wardrobe for creative city-slickers. Motorcross-style jean jackets flaunt elongated tassels for added flair, while acidic yellow sweaters provide a mix of cozy edge.
Hopping on a ferry to sun-drenched Capri, the SS24 collection becomes more relaxed with the help of cheeky T-shirts, reading “Extra Virgin,” nodding to Italy’s chief export. Elsewhere, faded striped shirts puts a playful spin on a classic style, joining wide-legged pants decorated with floral cut-outs. Frayed bralettes join lace rompers, doubling down on a feminine aesthetic.
Traveling to the South of France by way of Villa San Michele, flowing sarongs arrive in unexpected shades of khaki, while artfully tailored shirts mirror beach umbrellas, thanks to its wide horizontal swaths of yellow and white. A sheer bomber and generously frayed denim jacket carries the collection’s undeniably cool undercurrent forward.
Take a look at EYTYS’s SS24 in the collection above.