Billionaire Boys Club and ICECREAM Go Graphic for Fall 2023
Fill in the blank.
Pharrell Williams‘ fashion imprint Billionaire Boys Club and its skate-focused sub-label ICECREAM just dropped their Fall 2023 collections, with one central theme running throughout.
With BBC, its first drop of the season, “TECHNICAL SYSTEMS” continues to highlight familiar motifs like astronauts and dogs, exploring the ever-blurring parallels between the human brain and the computer system. For FW23, the brand takes a deeper look at our relationship with technology, offering a subtle commentary on how much it’s becoming an extension of our lives.
Bold and bright graphics continue to make up the bulk of the collection, landing across knitted T-shirts, cargo pants, jeans, crewneck jumpers, lightweight bomber jackets and playful accessories.
Elsewhere, ICECREAM presents a somewhat more interactive offering, dubbed “FILL IN THE BLANK.” Featuring intentionally unfinished artwork across fleece shorts, hoodies and knitted tops, the collection encourages the wearer to use their own imagination to finish the designs. Literally. Complete with paint-by-number graphics and a coloring book, the collection seemingly promotes limitless creativity and experimentation.
Take a look at the womenswear offering above, set for release at BBC’s NYC and Miami flagships alongside the brand’s website.
In other news, EYTYS continues to make a case for the humble baby tee.
