Paloma Elsesser, AI Trees and New Balance Collaborations, Welcome to GANNI SS24
“The more I get to know Paloma, the more she becomes the girl of my dreams.” – Ditte Reffstrup.
GANNI‘s runway shows at Copenhagen Fashion Week always deliver, there’s no doubt about that. In recent seasons, the brand’s CPHFW showcases have become known for their multi-collaboration debuts, star-studded talent roster and unique approach to traditional runways and SS24 was no different.
Alongside presenting three very different collaborations (which we’ll get to) the brand took the SS24 season as an opportunity to explore the multifaceted world of artificial intelligence — a topic which has recently permeated the dinner table conversation in the Reffstrup household.
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“Nicolaj has a background in tech, so we have been talking about Artificial Intelligence for years. I was thinking about AI’s potential for good. As a mother of three kids, and as a woman running a business, I think a lot about how to raise my kids to be kind, to feel secure, to be responsible. It’s the same with GANNI, how do we grow this brand into the most responsible business it can be? So we talked about how it might be possible to create a kinder, more thoughtful AI, one that does good,” GANNI’s founder, Ditte Reffstrup explains.
Working with AI artist Cecilie Waagner Falkenstrøm, known for her “thoughtful, philosophical take on AI,” the showcase aimed to present the spirit of AI in the physical form of trees. “I always feel more positive when I am actively engaged with something,” Reffstrup continues, leading her to work with Falkenstrøm in order to create an AI that “holds a mirror up to the GANNI community” which kickstarted the show through a stream of positive affirmations and interactive soundtracking.
Alongside its vivid and vital exploration of tech, this season saw GANNI debut collaborations with Ace & Tate and New Balance, as well as rising model Paloma Elsesser. “The more I get to know Paloma, the more she becomes the girl of my dreams. A true voice of change in an industry that is playing catch up,” the designer reveals. Teaming up with Elsesser to create a size-inclusive collection, the collaboration was teased as the first look of the SS24 collection: a two-piece set inspired by the tactility of trees, landing in the form of a sheer, hooded dress with draping on the hip and styled with matching pants. The full capsule collection is set to include dresses, tops and pants, launching in Spring 2024.
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As for the wider collection, “gardening granny punk” appears to be the overarching theme, alongside creating “the most elevated GANNI looks we’ve ever done,” according to Reffstrup. “We really felt we wanted to make Copenhagen proud with the collection. This city, the Copenhagen girls, have always been the beating heart of GANNI. Copenhagen is where our heart is. Always will be,” she continued.
Check out our favorite looks above and for more CPHFW coverage, take a look at Stine Goya SS24.