Yes, You've Heard It Right: Marc Jacobs Beauty Is Coming Back
Spearheaded by Coty’s beauty division.
For those (like myself) that was in a deep depression over the discontinuation of Marc Jacobs Beauty, fret no more as the brand is making its return back to our vanities.
The designer closed a licensing deal with Coty, chief executive officer Sue Nabi revealed. Marc Jacobs Beauty was launched in 2013 and had many cult-loved products but the “Velvet Noir” Major Volume Mascara was a brand staple. In 2021, the brand shut down without any cause or explanation. Fans of the brand have been eagerly anticipating its return, and now they won’t have to wait too much longer. According to Coty’s CEO, Sue Nabi, Marc Jacobs Beauty should return to the market in about two to three years.
Around 2025, Marc Jacobs Beauty will be added to Coty’s color cosmetics portfolio, sitting next to Gucci Beauty, Burberry Beauty and Kylie Cosmetics.
