Camper’s new Fail/Winter 2023 (yes, you read that right) campaign teaches us to embrace the power of failure and instead focus on the silver linings that shine through when things don’t always go your way.
Starring Julia Fox and Germain Louvet, the campaign was born from a “momentary creative slump” at Camper’s HQ and as a result, aims to shift our perspective of failure and encourage us to see the beauty in experimentation and learning.
Shot on the streets of Paris and lensed by Grant James-Thomas, FW23 explores the concept of “everyday accidents,” portraying scenes of falling bicycles, gum on shoes and sitting on wet paint. Alongside Fox and Louvet, the campaign stars Paris-based designer Bonnie Miller and New York-based model, Naounah.
Take a closer look at Camper’s failure-embracing campaign above, and head to the brand’s website to shop its latest styles.