Experimenting with the idea of classic tailoring using outdoor materials, the collection sees signature Woolrich fabrics transform into semi-formal styles, each with its own unique element of functionality. Standout pieces include 5-pocket jeans, a traditional trucker jacket and a tank top, each reimagined with a thick bouclé fabric, alongside bright purple wool hats and thinly knitted polo shirts with matching headbands.
Striking a balance between formal and fun, the collection and accompanying campaign aim to portray the Woolrich Woman in a casual yet fashionable manner, blending a multitude of narratives and stories to create one overarching series.
Take a closer look above and head to the Woolrich website to shop the cozy FW23 collection.
In related news, Fiorucci returned to Milan Fashion Week with Francesca Murri.