Fashion

EYTYS Spends 72 Hours in Accra for FW23

Celebrating West Africa’s thriving creative community.

1,155 Hypes

EYTYS Spends 72 Hours in Accra for FW23

Celebrating West Africa’s thriving creative community.

EYTYS‘ new Fall/Winter 2023 campaign takes us to Accra, Ghana’s lively capital city, to spotlight its thriving creative community.

Teaming up with photographer and filmmaker David Nana Opoku Ansah, the campaign introduces us to Rashida, Rayan and Prince, capturing them in their hometown and celebrating their distinctive works. Communicating stories spanning youth culture and community, FW23 is brought to life by an all-Ghanian team, embodying EYTYS’ passion for collaboration.

Spotlighting pieces from the brand’s newest collection, the campaign features the newly-released Business Class capsule, pairing baby tees with loose-fit trousers, alongside oversized corduroy pants, airy printed shirts and sweater vests. Elsewhere, single-breasted leather jackets are paired with classic tank tops and finished with signature accessories.

Take a look at the EYTYS FW23 campaign above, with the collection now available for purchase via the brand’s website, physical stores and select stockists.

In other news, Camper has Julia Fox falling heels over head for its FW23 campaign.

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