Miista's New Collection Encourages You to Find Your Inner Night Owl
Exploring the power of transformation with “Transformiistas.”
London-based footwear label Miista just unveiled its new Fall/Winter 2023 collection, exploring the concept of transformation. Looking at the ways in which we transform “when day turns to night” and we leave our seemingly mundane lives at the door, the accompanying campaign celebrates the night owls within all of us.
Dubbed “Transformiistas,” the campaign taps Miista’s vibrant community of night owl friends and takes them to Barcelona for an unforgettable trip. Captured within the city’s Voodoo Club, an underground haven serving Barcelona’s Black, POC and LGBTQIA+ community, the campaign encourages us to greet the other side of ourselves.
Lensed by Brazilian artist Fernanda Liberti, the campaign stars model and Tree of Saba founder Luna Freddie, choreographer Martina Liendo, multidisciplinary artist Amanda Araujo and model and artist Yasmin Amoura.
Take a closer look at the campaign above and head to Miista’s website to purchase the new collection.
In other news, Gucci’s new jewelry collection takes us to the sea.
