Fashion

Marine Serre Taps Winnie Harlow for New Heartbeat Campaign

Alongside rising French actor, Alassane Diong.

2,350 Hypes

Marine Serre Taps Winnie Harlow for New Heartbeat Campaign

Alongside rising French actor, Alassane Diong.

Marine Serre just launched the first drop of its Spring/Summer 2024 collection, and to celebrate, the French label tapped model Winnie Harlow alongside rising French actor, Alassane Diong, to star in the accompanying campaign.

Seemingly shot amidst a backdrop of local hotspots, like hair salons, supermarkets and jewelry stores, the campaign spotlights new pieces from the collection like monogram denim, upcycled dresses and corsets. Elsewhere, SS24 debuts new seasonal accessories, including crescent moon bags and jewelry.

Before the collection release, Marine Serre announced that it would be adding a menswear-specific showcase to its fashion week presentations, with the first kicking off this month during the Fall/Winter 2024 season. Speaking about the decision, the designer said “Mens has been present since the very first shows, and I feel it’s the right time to give them more space.”

Take a closer look at the campaign above and head to Marine Serre’s website to shop the collection.

In other news, Frankies Bikinis dropped its Spring 2024 collection.

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