Amina Muaddi Brings the Muscle for FW24
The new campaign casts male models as “adoring accomplices.”
Amina Muaddi just announced its newest collection, dubbed “DROP 24/25.” Celebrating women who embody strength, grace and soft power, each piece in the collection aims to reflect Muaddi’s individuality and femininity. Subverting expectations, this season’s collection is highlighted by its adoring accomplices, a cast of male models who fit perfectly into the background — allowing Muaddi’s unique designs to take center stage.
A key highlight this season is the brand’s “ANOK” range, comprising mules, pumps, boots and jewelry all named after supermodel muse Anok Yai. Elsewhere, the “CAMELIA” line sees the brand’s art deco crystal buckle make its flats debut, alongside appearing on a lace high-heeled version. The statement fabric also appears on the “ALEXA,” “HOLLI” and “ANE” silhouettes.
The collection is rounded out by eveningwear styles like the Diamante Sandal, adorned in precious crystals, along with the Jerry sandal, crafted with decadent feathers. Finally, the offering includes the “BARBARA” range of boots, appearing in croc and python print leather.
Accessories complete the seasonal collection, including the “GEMINI” handbag in new mini and jumbo sizes, plus the “AMI” handbag, designed with a stainless-steel mirror and calf leather construction.
Take a look at the new campaign above and head to Amina Muaddi’s website for more information.
In other news, SKIMS teams up with Olivia Munn.
