Colin Jones Is the Star of SRVC SS25
The 22-year-old model and it-girl is on the rise.
Rising London-based label SRVC just dropped its Spring/Summer 2025 collection lookbook, tapping supermodel and 22-year-old it-girl Colin Jones as the star of the show. This season, creative director Ricky Harriott explored how women present themselves, “from the workplace to social events, intimate moments and the digital world.”
For SS25, Jones is captured by photographer Tom Blesch, exuding effortless confidence, vulnerability and a sense of empowerment. The imagery aims to blur the lines between personal and professional, real and virtual, celebrating modern women and their approach to vulnerability. Shying away from focusing solely on strength, SS25 also looks to the power of complexity, softness and resilience combined.
The collection itself fuses armor-like designs with a contemporary twist, favoring eyelets over traditional stitching and soft jersey fabrics over structured materials. Blending fluidity and femininity with a utilitarian and at times, masculine, feel, SS25 offers a collection as complex as the women who wear it.
Designed to accompany contemporary women through work, life and play, the collection hopes to provide an alternative to rigid “power suits” and restricted corsets, opting for a more fluid way to present strength and power, working together as one.
Take a look at SS25 above and head to the SRVC website for more info.
In other news, SKIMS spotlights breast cancer survivor Olivia Munn in new campaign.
