15 Male Fragrance Ambassadors We’d Like a Lookalike Contest For, Please
From Austin Butler and Robert Pattinson, to Lucien Laviscount and Jamie Dornan.
In the world of cologne, looking good is just the first step to leaving a lasting impression. From Hollywood heartthrobs to athletes and musicians, male fragrance ambassadors are known for their star power and the ability to make us swoon. Honestly, if there was a look-a-like contest for any of these hotties, we’d be first in line — even if it meant standing in the park for hours. (A little reversal of the female gaze is in order, right?) Whether they’re walking the red carpet or getting photographed by the paparazzi on the street, these men have that classic mix of charm, style and jaw-droppingly spectacular looks that could make anyone weak in the knees. There’s just something about them, we can’t put our finger on it — but we can definitely take a guess. Below, we round up the hottest male fragrance ambassadors who prove that looking amazing is great, but smelling great takes things to a whole new level.
Lucien Laviscount for Kilian Paris
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The Emily in Paris actor’s love for Kilian Paris began with his love of “Angel’s Share” when he was younger. In a press release, recounting the call to take the role, he stated, “How could I say no? Being the ambassador of this exquisite fragrance is truly an honor.”
Jacob Elordi for Chanel
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Jacob Elordi recently joined Margot Robbie in a new Chanel campaign for Chanel N°5, directed by the Oscar-nominated Luca Guadagnino. The Euphoria actor is a favorite of the brand, creating excitement alongside Robbie’s beauty with a sense of his own mystique and appeal.
Channing Tatum for Versace
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Donatella Versace herself chose Channing Tatum to be the face of “Eros Energy,” the brand’s latest olfactory offering. She told the public why in an Instagram post, stating: “He shows strength and power and is also one of the kindest, most charming men I have ever met. He defines modern masculinity. The perfect Versace man. There is no one better to embody ‘Eros’.”
Austin Butler for Yves Saint Laurent
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Austin Butler joined YSL in 2023 to lead the campaign for ‘MYSLF,’ a fragrance that embodies confidence and individuality. With his unique magnetism, he’s the ideal fit to represent a scent that celebrates strength and resilience.
Jayson Tatum for Coach
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Not only does Jason Tatum model for Coach’s accessories, but earlier this year, he also became the official spokesperson for the entire “Coach for Men” fragrance line. The NBA player definitely embodies the brand with his undeniable presence, skill and “courage to be real,” a phrase he used to describe the role in an Instagram post.
Moses Sumney for Rabanne
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Moses Sumney is the perfect muse for Rabanne’s “Million Gold” fragrance, as his cool and soulful nature mirrors the scent’s essence. “‘Tis an incredible honor to be the new Global Brand Ambassador for Rabanne. Being the face of this legendary fragrance is a dream straight from my vision board. It should cost a million to smell this good,” the singer-songwriter wrote in an Instagram post.
Timothée Chalamet for Chanel
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We all know Timothée Chalamet is practically the personification of French charm, making him the ideal choice to front Chanel “Bleu.” He steps into the role once held by the late actor Gaspard Ulliel, who tragically passed away in 2022. Chalamet brings a fresh energy to the timeless fragrance. (And yes, his lookalike contest arguable spawned them all, but bring back the OG!)
Aaron Taylor-Johnson for Armani
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He just gives off that “Armani man” vibe, doesn’t he? Aaron Taylor-Johnson’s chiseled features, sophistication and intoxicating handsomeness work seamlessly with Armani’s”Acqua di Giò” eau de parfum. There’s no one we’d rather see posing seaside in that classic black-and-white campaign.
Tom Hardy for Jo Malone
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Jo Malone named Tom Hardy as the new star for its Cypress and Grapevine Cologne Intense, bringing his rugged appeal and intensity to the brand’s beloved scent.
Aaron Judge for Ralph Lauren
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Aaron Judge and Ralph Lauren are a match made in heaven. The athlete, who is known for his powerhouse performances on the field, exudes the confidence and strength that the brand has captured for over 50 years.
Robert Pattinson for Dior
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A Dior man for nearly a decade, Robert Pattinson is gracing the olfactory world with his presence once again by becoming the face of the brand’s new Dior “Homme” fragrance. To accompany the scent, he starred in a short film titled “I’m Your Man,” where his signature brooding takes center stage, running around New York City to the tunes of French house duo, The Blaze.
Nicholas Galitzine for Emporio Armani
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The new face of Armani’s “Stronger With You” fragrance, Nicholas Galitzine caught the eye of Giorgio Armani himself, who handpicked the actor for his smoldering gaze, which he believes perfectly embodies the essence of the strong scent.
John David Washington for Tom Ford
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John David Washington joins Tom Ford as the face of its new “Bois Pacifique” scent, an ode to the beautiful woods of California’s Big Sur. In the campaign, Washington journeys through the Pacific Coast’s favorite forest, a mirror of the grassy and fresh cologne.
Charles Melton for Davidoff
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The handsome Charles Melton is the perfect match for Davidoff Fragrances, who recently announced the model and actor as its new ambassador. “Davidoff is thrilled to welcome Charles. His modern yet timeless flair is perfect to embody the brand. It’s a cool match,” Davidoff CEO Adrian Meili said in a press statement.
Jamie Dornan for Loewe
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Jamie Dornan steamed up the later part of 2024 with his seductive Loewe Fragrances advertisement that embodied the essence of his charm and overwhelming beauty. More of the actor taking a nice dip in the bath this year, please.
For more beauty news, check out our coverage of Gracie Abrams’ recent red carpet hairstyles.
