Jade Thirlwall Stars in FENDI's Mamma Baguette Bag Campaign
Previewing a brand-new track exclusively for FENDI.
Former Little Mix member Jade Thirlwall just starred in a brand-new campaign from FENDI, debuting its re-edited Mamma Baguette Bag. Returning to the runway for Spring/Summer 2025, the new bag appears in the latest campaign along with the British pop star.
Thirlwall previewed a new song exclusively for FENDI as part of the campaign, which also features glamorous stills shot by Scandebergs — the director duo comprising Stefano Colombini and Alberto Albanese. Taking us on a journey through her day, Thirlwall spotlights the new bag’s “effortless adaptability” and showcases its ability to transform from backstage to center stage.
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The new-and-improved baguette arrives crafted from buttery soft nappa leather and comes complete with a tactile drawstring closure. Retaining its signature rectangle shape, the bag also boasts the classic FF logo buckle and flap closure. Available in three different sizes — small, medium and large — the bag can be carried in hand or worn as a crossbody style thanks to its adjustable leather strap.
Landing in seasonal colorways of “Dove,” “Matcha Green” and “Sage Green,” the bag is also available in black, white and pale pink. Additionally, a few iterations boast seasonal floral embroideries on beaded and suede bases, plus a sleek black python version for those who are so inclined.
Take a look at Jade Thirlwall in action for FENDI above, with the new bag available for purchase via the brand’s website and boutiques.
In other campaign news, Emily Ratajkowski debuts the latest silhouette from Marc Jacobs.
