Fashion

GCDS Gets Papped for SS24

Unveiling the first fashion campaign by paparazzi company, Backgrid.

24,238 Hypes

GCDS Gets Papped for SS24

Unveiling the first fashion campaign by paparazzi company, Backgrid.

With their opulence and allure, fashion tastemakers and celebrities tend to blur the line between real and imaginary. Playing into this notion, GCDS’s Spring/Summer 2024 campaign, “Baci Da L.A.,” features the brand’s old and new pieces in paparazzi-like images.

Combining the best of old Italian paparazzi photos and L.A. appeal, the photos are highly influenced by the work of Franca Sozzani and Steven Meisel’s work from almost two decades ago. The tongue-in-cheek concept compels viewers to question what is real and what is fake and entices audiences with what is seemingly an authentic depiction of celebrity lives and fashion on a day-to-day basis. The campaign also serves as a love letter to L.A., capturing the city’s spirit and hot spots.

Standout pieces include the form fitting crop top and loose hoodie, both with logos and the “Comma Notte” bag. The silver closing look from the SS24 show also makes an appearance in front of the celebrated Chateau Marmont.

See the full campaign in the images above.

In other news, check out DSQUARED2 SS24 campaign that asks: “What if porn stars were actors?”

Read Full Article
Text By
Share this article

What to Read Next

Denim Is on the Menu for GCDS SS24
Fashion

Denim Is on the Menu for GCDS SS24

Swapping itty-bitty Spongebob bras for Canadian tuxedos.
1,430 Hypes

Area Has Its Eyes on You for SS24
Fashion

Area Has Its Eyes on You for SS24

The see-now-buy-now collection is now available.
19,177 Hypes

Diesel Gets Wet and Wild for SS24
Fashion

Diesel Gets Wet and Wild for SS24

“Every day should be a party.”
21,435 Hypes


Stella McCartney Hosts Sustainable Market Stalls for SS24
Fashion

Stella McCartney Hosts Sustainable Market Stalls for SS24

Featuring Linda McCartney burgers and Stella Vintage, curated by ‘Euphoria’ costume designer Heidi Bivens.
3,971 Hypes

A.P.C. Has Officially Entered The Skincare Chat
Beauty

A.P.C. Has Officially Entered The Skincare Chat

Bringing ease to your routine with lotion, shower gel, hand cream and more.
1,418 Hypes

PaperBoy Paris Talks Plans For Its New Division, PaperGirl
Footwear

PaperBoy Paris Talks Plans For Its New Division, PaperGirl

Including teasers on future collabs, catering and a new retail space.
2,384 Hypes

The Best Dark Cherry Lip Products You Need for Valentine's Day
Beauty

The Best Dark Cherry Lip Products You Need for Valentine's Day

From Fenty Beauty to Kosas, here our favorite brand’s takes on dark red.
3,404 Hypes

Megan thee Stallion Taps the Art of Shibari in "HISS"
Sex & Dating

Megan thee Stallion Taps the Art of Shibari in "HISS"

2023’s most subversive trend forays into music.
2,860 Hypes

Here Are The Hottest Fashion Buys, According to the Internet
Fashion

Here Are The Hottest Fashion Buys, According to the Internet

As seen on Lyst’s Q4 2023 Index report.
2,413 Hypes

DSquared2 SS24 Asks: "What if Porn Stars Were Actors?"
Fashion

DSquared2 SS24 Asks: "What if Porn Stars Were Actors?"

With a campaign captured by the inimitable Nadia Lee Cohen.
21,023 Hypes

Renee Rapp Makes Campaign Debut With Mejuri
Fashion

Renee Rapp Makes Campaign Debut With Mejuri

Mean Girls to Mejuri girl.
1,533 Hypes

Forget TikTok: Here's Your Medically-Backed Guide to Curing Yeast Infections
Sex & Dating

Forget TikTok: Here's Your Medically-Backed Guide to Curing Yeast Infections

According to Hey Jane medical expert, Alyssa Wagner.
2,468 Hypes

With Jéan Debuts Denim With Its First-Ever Pair of Jeans
Fashion

With Jéan Debuts Denim With Its First-Ever Pair of Jeans

From with jeans to only jeans.
2,291 Hypes

Tickle Your Travel Bug With PUMA x lemlem’s Latest Collection
Fashion

Tickle Your Travel Bug With PUMA x lemlem’s Latest Collection

Exploring wellness and the world around us.
2,318 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.