Mia Khalifa, Charli XCX and More Star in Y/Project's FW24 Campaign
Celebrating 10 years of Glenn Martens at the helm.
Y/Project‘s newest lookbook is about to break the internet. Celebrating 10 incredible years of Glenn Martens at the helm of the brand, the new Fall/Winter 2024 offering brings together some of his biggest collaborators and friends. Starring the likes of Mia Khalifa, Irina Shayk, Charli XCX and Martens’ father, the lookbook also features names like Tyga, Ursina Gysi and — controversially — Kanye West.
Lensed by Arnaud Lajeunie, the lookbook acts as a special project for both the team and the brand, presenting the new collection as modelled by Y/Project’s friends and family. The collection also spotlights the brand’s signature “invisible straps” innovation, utilizing a single piece of transparent nylon fabric to make the garment look as if it’s floating.
Take a closer look at all of the models, editors, creatives and team members who star in the lookbook above, and head to Y/Project’s website to see its new FW24 collection.
While you’re here, check out SKIMS’ first-ever TV commercial starring founder Kim Kardashian.
