Beauty

FENDI's New Fragrance Collection Is a Family Affair

There’s seven new scents to add to your wardrobe.

2.7K

Scent has the unique ability to evoke emotion and spark heartwarming memories for both the wearer and those around them. But for the famed fashion house of FENDI, perfume is now a family matter, too. The brand’s re-introduction into fragrances comes as a collection of seven scents that are inspired by the Maison’s key members.

FENDI first ventured into perfume in 1985 and went on to discontinue all of its scents in 2005 after its beauty licensing agreement with YSL Beauté, a division of the Gucci Group, ended.

The new collection starts with a perfume, dubbed “Casa Grande,” inspired by the matriarch, Adele Casagrande. It was she and her husband, Edoardo Fendi, who started the brand in 1925 with the opening of their fur and leather goods shop in Rome. The scent captures the essence of their start combining notes of vanilla, tonka bean and leather.

Next is the rose-infused “Dolce Bacio,” inspired by their daughter, Anna Fendi. The third fragrance, “Perché no,” is dedicated to Silvia Venturini Fendi, the creator of the iconic Baguette and Peekaboo bags. It’s a combination of pink pepper, pine and sandalwood that evokes the scent of the family’s countryside estate.

Her daughters, Leonetta Luciano Fendi and Delfina Delettrez Fendi inspired “Ciao amore” and “Sempre mio” respectively. The pair of scents are described as warm and sweet, both mixing orange blossom with deeper notes like cedarwood. “La Baguette” a combination of vanilla and iris is dedicated to Delettrez Fendi’s twin sons, Tazio and Dardo Vascellari Delettrez Fendi.

Breaking with the family theme, but keeping it ever so on-brand, the final fragrance “Prima Terra,” is inspired by Kim Jones, the brand’s creative director. The scent pays tribute to his childhood memories in Southern and Eastern Africa with notes of rosemary and moss.

FENDI’s new fragrances will launch on June 20.

For more beauty news, check out our coverage of the top five beauty products international DJ Uncle Waffles uses before getting on stage.

Read Full Article
Text By
Share this article

What to Read Next

Merit’s Debut Fragrance Is Here – And Oh So Sophisticated
Beauty

Merit’s Debut Fragrance Is Here – And Oh So Sophisticated

Introducing Retrospect, a concentrated extrait de parfum sure to get fragrancetok talking.

Byredo Drops Its Latest Nature-Inspired Fragrance "Desert Dawn"
Beauty

Byredo Drops Its Latest Nature-Inspired Fragrance "Desert Dawn"

Sandalwood, papyrus and musk flood the olfactory senses.

Synesthetic Founder of Bleu Nour Brings Light to the Fragrance World
Beauty

Synesthetic Founder of Bleu Nour Brings Light to the Fragrance World

With an Eau de Parfum range inspired by synesthesia and sci-fi design.


Charlotte Tilbury Blends Ritual and Emotion With First-Ever Fragrance Collection
Beauty

Charlotte Tilbury Blends Ritual and Emotion With First-Ever Fragrance Collection

Unlocking six varying feelings through scent including “More Sex,” “Love Frequency” and “Cosmic Power.”

LELO on the Future of Sex
Sex & Dating

LELO on the Future of Sex

LELO releases new report on sex trends for the next decades.

Jacob Elordi Is Officially a Bottega Boy
Fashion

Jacob Elordi Is Officially a Bottega Boy

Suddenly the stellar bag collection makes a *lot* more sense…

Eimear Lynch Captures The Nostalgic Beauty Of Teen Girlhood In New Photo Book
Beauty

Eimear Lynch Captures The Nostalgic Beauty Of Teen Girlhood In New Photo Book

Dubbed, ‘Girls Night.’

French Label Hélas Launches Summer 2024 Campaign
Fashion

French Label Hélas Launches Summer 2024 Campaign

Inspired by the digital revolution of the ’80s.

Get Summer Swim Ready With Soeur and Lido
Fashion

Get Summer Swim Ready With Soeur and Lido

Where French chic meets Italian luxury.

Game, Set, Match: Why the Tenniscore Trend Continues to Serve
Fashion

Game, Set, Match: Why the Tenniscore Trend Continues to Serve

From Zendaya’s ‘Challengers’ fits to Lacoste’s runway return.

skaiwater and Karrahbooo drop "wna torture me tn?"
Music

skaiwater and Karrahbooo drop "wna torture me tn?"

Lil-Nas X approved artist dives into their love life with Concrete’s finest.

A Day on the Move With Pro Surfer Madeline Miller
Footwear 

A Day on the Move With Pro Surfer Madeline Miller

Presented by Vans
The Vans longboarder takes Hypebae through a day in her life as she hits the San Diego shores and streets in the UltraRange NEO VR3 sneaker.

Okcupid Taps OpenAI for Matchmaking
Sex & Dating

Okcupid Taps OpenAI for Matchmaking

Can ChatGPT elevate the dating app experience?

NewJeans' Haerin Makes Her Official Dior Debut
Fashion

NewJeans' Haerin Makes Her Official Dior Debut

After she was announced as brand ambassador last month.

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.