David Koma's LET'S SWIM Is Back For Round 2
This time inspired by the summer of sport.
Back in April, London-based designer David Koma launched his new swimwear and lifestyle label, LET’S SWIM. The first drop comprised classic swimwear silhouettes and separates in signature hues of red, white and blue. Now, Koma is back for round two, with new colorways and a debut menswear collection, inspired by the summer of sport.
Taking inspiration from major events like the Euros, Wimbledon and the upcoming Olympics, the collection features a bold and bright color palette of greens and blues alongside LET’S SWIM’s signature shades. Embracing a sportier aesthetic this season, the new collection aims to capture “the essence of athletes,” designed for everyone from synchronized swimmers and competitive divers to pool loungers and beach bums.
“I was excited to return to the London Aquatics Centre to shoot our latest campaign. This collection tells the story of city dwellers who are pool users; not everyone is going to the beach to wear swimwear, so we wanted the campaign to reflect the diversity of where you can take LET’S SWIM. Being a fan of global sports events, I wanted to take inspiration from the celebratory atmosphere and introduced greens and blues alongside our signature LET’S SWIM palette,” explains founder David Koma.
Speaking about his foray into menswear, the designer adds, “Designing the menswear line was easy; I was thinking about what I would wear, traveling the world, shooting LET’S SWIM campaigns. It was a natural expansion and evolution of the brand, and I wanted to create a collection that caters to everyone who loves to swim.”
Check out the new campaign above and head to the LET’S SWIM website for a closer look at the collection.
In other news, meet the brand founder who once proposed to Hailey Bieber.
