Rihanna's FENTY x PUMA Class Is Now in Session
Taking us back to school with a new Creeper Phatty campaign starring Chloe Cherry, Anjelica Huston and Queen Rih herself.
Queen Rih is gearing up for the latest addition to her FENTY x PUMA empire, this time returning with another round of the ever-classic Creeper Phatty. The new-and-improved silhouette promises to be “bigger, bolder and badder than ever,” boasting an oversized design and stacked gum sole.
Dubbed the Creeper Phatty In Session, the new kicks arrive in three colorways: triple black, classic red and white, each crafted with a soft corduroy fabric. To celebrate the new arrivals, Rihanna stepped into the Creative Director seat, launching a new creative campaign lensed by Philippa Price.
Taking us back to school, Rihanna stars in the campaign as the unlikely “good gal,” alongside “the emo girl,” aka Euphoria star Chloe Cherry and stern principal, Anjelica Huston. The campaign features a wide-ranging cast that spans typical school characters like the theater kid, popular girl and the nerd.
“Your whole school will be wearing the Creeper Phattys and this campaign plays with that vision. We chose these colors and materials very purposefully for back-to-school. The black-on-black corduroy reminds me of my very own childhood, a uniform-approved shoe with the twist I always wish I had,” Rihanna explains.
Take a look at the star-studded campaign above and head to PUMA’s website to purchase the new drop.
In other footwear news, here’s a closer look at the new Jacquemus x Nike Air Max 1 ‘86.
