Fashion

Nike and Jacquemus Officially Debut 'J'aime Paris' Collection

With a campaign starring Serena Williams, Central Cee and Lila Moss — directed by Simon Porte Jacquemus.

8,688

Nike and Jacquemus Officially Debut 'J'aime Paris' Collection

With a campaign starring Serena Williams, Central Cee and Lila Moss — directed by Simon Porte Jacquemus.

Back in May, Jacquemus and Nike teased another stellar installment of their ongoing partnership, resulting in a brand new Air Max 1 ‘86 silhouette. Along with the buzzy new sneaker, which lands in three core colorways, the latest collaboration featured a slew of ready-to-wear and accessories which has since made its official launch.

First teased via Instagram, the full collection silently made its way onto the Jacquemus website, offering an in-depth look at each item (and maybe most importantly, the price tags.) Featuring a range of athletic-inspired silhouettes like jogging suits, basic tees, sports bras, T-shirt dresses and skirts, the sporty collection arrives in collegiate hues of red, white and navy.

“This collection is born from the inspiration I find every day in Paris and in Nike’s athletes and the sports references I have always loved,” says Simon Porte Jacquemus in a press release. “I see the collection as a mix of sport, fashion and culture in the most beautiful city in the world, where Nike athletes will take centre stage this summer,” he adds.

One of the standout pieces includes new colorways of the Swoosh Bag, which made its debut back in February with Sha’Carri Richardson. Arriving in black, red and white, the bag is paired with chic bras and skirts complete with white piping, alongside one-piece bathing suits, track jackets and more.

 

View this post on Instagram

 

A post shared by JACQUEMUS (@jacquemus)

The collection is showcased through a new campaign and short film, dubbed J’aime Paris, which marks Jacquemus’ directorial debut. Featuring a stellar cast of global athletes and icons, the campaign stars Lila Moss, Central Cee, Serena Williams and more.

“When in Paris, the world simply feels different: more romantic, artistic and beautiful. J’aime Paris is an ode to the city I adore, drawing out all I love about this vibrant place and how those inspirations manifest in my third collection with Nike. This video is a blend of Jacquemus; icons and a unique mix of talents that represent French culture,” Jacquemus continues.

Take a closer look at the collaborative Nike collection, now available to purchase from the Jacquemus website.

In other news, ASICS and Kiko Kostadinov take netball to the next level.

Read Full Article
Text By
Share this article

What to Read Next

Gentle Monster and Mugler Announce Future-Facing Eyewear
Fashion

Gentle Monster and Mugler Announce Future-Facing Eyewear

Think futuristic Black Swan but make it fashion. And then some.

Sporty & Rich's New Collection Is for Beach Bums and Island Hoppers
Fashion

Sporty & Rich's New Collection Is for Beach Bums and Island Hoppers

Featuring swimsuits, bikinis and cozy cover-ups.

Julia Fox Comes Out as a Lesbian in New TikTok
Sex & Dating

Julia Fox Comes Out as a Lesbian in New TikTok

“I have a gay bone and I need to explore that,” she said.

PUMA's Must-Have Mostro Lands in New Hues
Footwear

PUMA's Must-Have Mostro Lands in New Hues

Your new summer sneaker is loading…

Kylie Jenner's Khy Dives Into Swimwear
Fashion

Kylie Jenner's Khy Dives Into Swimwear

With the brand’s debut Vacation Shop range.

Here’s What Went Down at PUMA’s Berlin Fashion Week Activations
Events

Here’s What Went Down at PUMA’s Berlin Fashion Week Activations

Presented by PUMA
BMX riders and customization workshops celebrated the re-release of the Speedcat.

Simone Biles Partners With K18 Ahead of Her Third Olympic Games
Beauty

Simone Biles Partners With K18 Ahead of Her Third Olympic Games

And sheds light on her best kept beauty secrets.

Raven Irabor Explores Breakups and Healing via 'Last Night I Cried....'
Sex & Dating

Raven Irabor Explores Breakups and Healing via 'Last Night I Cried....'

Dive into the immersive experience, inspired by SZA’s “S.O.S.”

Ask a (S)expert: "Should We Open the Relationship?"
Sex & Dating

Ask a (S)expert: "Should We Open the Relationship?"

Welcome to our series hosted by Gigi Fong, Hypebae’s in-house sex and dating editor.

Troye Sivan Is Rabanne's New Global Makeup Ambassador
Beauty

Troye Sivan Is Rabanne's New Global Makeup Ambassador

Set to star in the brand’s upcoming NUDES campaign.

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.