Damson Madder Beats the Back-to-Work Blues
With the launch of its new “untitled” collection.
Damson Madder is helping us beat the back-to-work blues with its new “untitled” collection. Drawing inspiration from contemporary corpcore and office attire, the new collection campaign transports us to a typical office setting, but things aren’t quite as they seem. Moving away from traditional workwear, the collection features bold and bright pieces like a head-to-toe pink set, butter-yellow shackets and coordinating blue denim.
Favoring co-ords for their ease this season, the collection offers playful pieces that you wouldn’t typically find in an office setting, designed to make a statement. Juxtaposing feminine prints, hues and details with boyish silhouettes, Damson’s “untitled” offering blends bow prints and fastenings with relaxed, boxy fits.
It wouldn’t be a Damson Madder collection without matching accessories, so this release features a coordinating scrunchie for almost every look in the collection. Evidenced by the brand’s new campaign, lensed by Alistair Nicholls, this season’s visuals aim to capture the chaotic return to routine following the winter break.
Take a look at the new collection campaign above and head to Damson Madder’s website to shop.
In other news, Sandy Liang transforms Salomon’s XT-Whisper.
