Jean Paul Gaultier's New Scents Transport You to a Psychedelic Garden of Eden
Alva Claire stars in the brand’s campaign, unveiling the “Le Beau” and “La Belle” Flower Edition fragrances.
The dawn of desire, but make it sexy. Jean Paul Gaultier is introducing “Le Beau” and “La Belle” Flower Edition, a floral reimagining of its iconic fragrances, paired with a campaign set in the designer’s version of the Garden of Eden.
In the imagery, Alva Claire drinks from the sacred sap, unleashing a vibrant transformation in the serene paradise. As the air thickens with temptation, the once peaceful space becomes charged with an intoxicating allure, drawing its only inhabitants into a seductive embrace.
Along with their reimagined bottles and packaging, these new fragrances offer an entirely transformed olfactory experience. Crafted by a talented trio of perfumers — Quentin Bisch, Natalie Cetto and Amélie Jacquin — each scent strikes a harmonious balance of sensual depth and botanical warmth.
“La Belle” is a fusion of fruity and floral notes, beginning with ripe apricot, creamy vanilla and fresh violet leaf. As it unfolds, it reveals a captivating blend of magnolia, jasmine and amber. In contrast, “Le Beau” opens with the zesty vibrance of kumquat and sour lemon, before evolving into its inviting heart notes of cashmeran and tonka bean. The cologne then finishes with a hint of violet leaf, echoing the floral essence of “La Belle.”
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Jean Paul Gaulter’s “Le Beau” and “La Belle” Flower Edition Eau de Parfums will be available on the brand’s website on January 20.
While you’re here, check out our interview with Bruna Marquezine.
