Here Are The Hottest Brands and Fashion Buys, According to the Internet
Based on Lyst’s Q4 2024 Index report.
Lyst released its Q4 report for the end of 2024 (covering October to December) and as expected, Miu Miu holds steady as the world’s hottest brand followed by Saint Laurent, Prada, Loewe and Coach. Saint Laurent has been steadily climbing, likely boosted by its standout Spring/Summer 2025 women’s runway show, featuring Bella Hadid and Liu Wen, which oozed that sought-after masc energy. Coach‘s smart brand ambassadorships, combined with its knack for tapping into trends like bag charms and hobo bags, are clearly paying off. The brand’s “Unlock Your Courage” campaign, starring Elle Fanning and Charles Melton, showcased the Brooklyn bag, which made an appearance on both Lyst’s Q3 and current Q4 index.
Alongside these powerhouses, Lyst’s Q4 report highlights other rising stars. Charlotte Simone‘s vintage-inspired coats, which have flooded our FYPs, have earned a massive following thanks to its one-time drops. Interestingly, Taylor Swift played a huge role in driving a 242% surge in searches for the British designer’s items. Meanwhile, WARDROBE NYC‘s RHW Blazer Dress from its collaboration with Rosie Huntington-Whiteley was Q4’s sixth hottest product.
Take a look at Q4’s hottest items below and for the full report, head over to Lyst’s website.
&Daughter Ada Crewneck Cardigan
This tone of red is certainly a bright color to wear but it’s been a popular one, especially during the darker months. Made from 100% lambswool, hand-linked and hand-finished, this cardigan channels that perfect grandma vibe in the best possible way. Its relaxed, slouchy silhouette brings a soft and casual feel, particularly when paired with a feminine collared blouse underneath. The London-based knitwear brand behind this, &Daughter does this extremely well, which earned it ninth place on Lyst’s Hottest Brands ranking.
Charlotte Simone Naomi Leopard Print Coat
All of Charlotte Simone’s coats are undeniably stunning and as mentioned, part of the appeal lies not just in the design but in the way the brand builds anticipation around its drops. Once a collection sells out, the store closes and the only way to stay in the loop for the next release is by signing up. It’s no wonder A-list celebrities like Madonna, Taylor Swift and Dua Lipa are a fan of the brand’s flamboyant pieces.
Coach Brooklyn Bag
Coach moved up an impressive ten spots on the top brand list. According to Lyst, the demand for Coach increases by 65% each quarter and an astonishing 332% every year. Despite its luxury feel, the brand keeps its prices competitive, making it accessible to a wider, younger audience who typically can’t afford higher-priced luxury pieces. Plus, during peak sales season, the brand’s involvement in the holiday shopping frenzy only added to its allure. It’s no surprise the “Brooklyn” bag made an appearance on Lyst’s Q3 Hottest Brands ranking too, just in a different colorway. Perhaps the brown leather version took over in Q4, as it perfectly bridges the end of summer and the rich tones of the Fall/Winter season.
Coach Cherry Bag Charm
Alongside the Coach “Brooklyn” bag, the “Cherry Bag Charm” also saw a rise in popularity. It was seen in the brand’s “Unlock Your Courage” campaign and perfectly styled with the bag, quickly becoming a must-have accessory to pair with any Coach purchase.
COS Chunky Pure Cashmere Crew-Neck Jumper
This is COS‘ first time entering the Hottest Brands list and with it, its crew neck silhouette gained popularity and was a trending item throughout Q4 — can you question it? This piece is fairly basic yet fits almost every outfit you’ll wear. Especially made from cashmere and in a classic gray, it was a key piece for the season.
Massimo Dutti Leather Penny Loafers
Massimo Dutti is killing it as a standout high-street brand. Owned by Spanish multinational company Inditex — the same company behind Zara, Pull & Bear and Mango, it sets itself apart with high-quality pieces, including items made from 100% merino wool and cashmere. More sophisticated than its sibling brands, Massimo Dutti caters to a grown-up aesthetic. With loafers continuing to dominate trends — to name one, New Balance jumped on the bandwagon with its 1906L release, it’s no surprise that these Penny Loafers are one of Massimo Dutti’s hottest items. They’re the perfect mix of affordable, well-made and stylish to tick all the right boxes.
Miu Miu Fleece Sweatshirt
It’s no shock that Miu Miu has once again made it on Lyst’s Hottest Brands list. The reigning brand of 2024 is loved by everyone across the board. Take this fleece, for example — it might seem simple at first glance, but it’s the ultimate all-rounder. Whether you pair it with jeans, skirts or micro-shorts, it just works.
SKIMS x The North Face 2000 Nuptse Jacket
The SKIMS x The North Face collaboration was a standout success for both brands and it’s easy to see why. The item was trending on TikTok, with SKIMS fans snapping up puffer jackets for the colder months. Plus, ski season made it the perfect blend of warmth and signature SKIMS style. According to Lyst, the hype is paying off, with the brand climbing steadily and now sitting in 11th place on the index.
UGG Classic Mini II
UGG made a triumphant return to Lyst’s Hottest Brands list, climbing to tenth place. While the classic UGG boot and cozy, wool-lined styles remain winter staples, the brand’s search interest surged by an impressive 358% in Q4 and continues to grow by 12% annually. This isn’t your typical seasonal spike — it’s likely fuelled by its buzzy collaborations and campaigns, including a third team-up with Palace, a rodeo-inspired revamp with GALLERY DEPT and a global campaign featuring Alex Consani and HANNI, to name a few.
Wardrobe NYC RHW Blazer Dress
WARDROBE NYC’s pieces exude such a minimalist, business-ready aesthetic and its collaboration with British model and actress, Rosie Huntington-Whiteley prove to be extremely successful — it was everything the brand stood for and more. When the dress was worn by Beyoncé at a Kamala Harris rally in Texas, it instantly caught attention, leading to a 110% spike in searches.
