Jordan Joins Forces With Youssouf Fofana to Launch Its FW25 Collection in Kenya
The brand goes international in this culture-forward expedition, dubbed “The Scout’s Trip.”
Jordan Brand just dropped its Fall/Winter 2025 outerwear collection, “Coldest in the Game,” linking up with creative curator Youssouf Fofana on a brand trip in Kenya. Calling the cultural exchange “The Scout’s Trip,” Jordan’s talent roster hailed from Kenya, France, Italy and the U.K. with musicians, stylists, designers and writers all coming together in the spirit of community and creation that is at the brand’s core.
Photographed by Bolade Banjo, the cohort styled the new collection in their own way, pairing the bold and colorful garments with accessories from their own wardrobes for an authentic preview of the latest pieces.
“Coldest in the Game” is split into two product packs – “Mountainside” and “Realtree.” “Mountainside” features vibrant colors in shades of pink, blue and orange to bring some heat to the colder months. Going into the archives, the all-over print is an image of the crowd at the 1985 NBA Slam Dunk contest blown up and pixelated. “Realtree” is Jordan’s take on camouflage, with streetwear-minded separates making the great outdoors chic.
To complete the collection, Jordan Brand introduced the AJ1 Element Low – a shoe that reflects the overall collection’s merging of outdoor utility and streetwear. Comfort and function are key for this new design, with GORE-TEX waterproofing tech and sculpted foam making this the perfect footwear for outdoor explorers with an eye for fashion.
The Jordan FW25 collection doesn’t have a set release date yet, but with temperatures dropping, it’s sure to hit the streets in the near future.
For more FW25 releases, check out Saul Nash’s team up with Lululemon.
