KSUBI Dives Into Swimwear
With its first-ever collection of bikinis.
Off the back of killer collaborations with Mowalola and Lissy Roddy, streetwear label KSUBI has officially dived into the world of swimwear, launching its first-ever “KSWIM” collection. Revisiting its classic codes like custom prints and contrast stitching, the new offering takes everything you know and love about the brand and makes it sexier.
Described as “a state of undress,” the collection features a range of barely-there silhouettes with tobacco-toned stitching and KSUBI branding, landing in hues of denim blue, black, brown and camo print.
Leaning into the brand’s Aussie heritage, the campaign celebrates all things Bondi and stars Casey James through the lens of photographer Byron Spencer. High-octane and high-energy, the vibrant campaign leans into the pop-surreal and blends KSUBI’s playful aesthetic with the essence of Bondi.
“Kswim feels like a natural progression for Ksubi — that Bondi summer lifestyle and Ksubi’s OG surf-punk DNA are intrinsically linked. Denim and swim are the quintessential Australian summer uniform,” says Ksubi Creative Director Pip Edwards in a press release.
“This category adds another layer to Ksubi’s story and styling. Swim is not just functional; it taps into the culture of our community and stands as a fashion statement in its own right — woven seamlessly into the Ksubi attitude: irreverent, bold and unmistakably Ksubi,” she adds.
Take a look at the new collection above and head to Ksubi’s website for a closer look.
In other swimwear news, Poolside Paradiso dropped its “Dolce Mare” collection.
