Juicy Couture Just Dropped a Denim Collection
Complete with low-rise cuts and plenty of rhinestones.
Someone call Paris Hilton, Juicy Couture just announced a denim line. With the Y2K era back in full swing, it’s no surprise that one of the defining brands of the early aughts is reinventing another wardrobe staple through its signature glam lens.
More than twenty years after Juicy’s velour tracksuits became a global obsession, the LA-born label is expanding its universe with a denim collection that channels the same playful, feminine energy, but with a little extra edge. Still with its trademark details, expect ultra low-rise cuts and plenty of sparkle.
For anyone who’s ever wished their Juicy trackies could carry them from brunch straight to a night out, the new lineup has you covered. The seven-piece drop keeps the brand’s codes intact with low waists, flared legs and crystals, with thoughtful proportions that tap into the powerful spirit that defined the brand’s heyday.
Crafted from premium cotton denim, the collection includes instant standouts like the Diamante Booty Short and the Dog Crest Bootcut Jean, pieces that feel both unapologetically nostalgic yet current. It’s Juicy at its core, redefined for a new generation of Y2K loyalists. In the words of Paris Hilton, “That’s Hot.”
The collection is now available to buy on the brand’s website.
In other news, check out what the stars wore to this year’s Governors Awards.
