Lila Moss Takes Center Stage for DKNY Spring 2025
Marking the next chapter of its “New York Stories” series.
DKNY just introduced Lila Moss as its new global face, making her campaign debut for Spring 2025. Marking the next chapter of its “New York Stories” series, the brand takes inspiration from the iconic films that showcase the spirit and energy of NYC.
Capturing Moss as its main character, the campaign allows the model to step into different roles, exploring the city in the best way she knows how. Creating somewhat of a full circle moment, the campaign follows on from Kate Moss‘ appearance in the Donna Karen New York Spring 2025 campaign.
“Lila as the next face of DKNY embodies our brand’s spirit, resonating with global consumers to create authentic brand connections,” states Jeff Goldfarb, Executive Vice President, in a press release. This campaign further strengthens our commitment to expanding DKNY’s global presence.”
Lensed by Mikael Jansson, the campaign blends youthful looks with an elevated style, showcasing the newest silhouettes from the DKNY est. 1989 collection. Standout pieces include the brand’s boxy striped polo shirt, denim shorts, yellow parka and pinstripe suit.
Take a look at Lila Moss for DKNY above and head to the brand’s website to shop Spring 2025.
In other campaign news, check out Jade Thirlwall for FENDI.
