Behind the Scenes of Hailey Bieber's New DKNY Campaign
Bieber is so back.
Nature is healing, and Hailey Bieber is back with DKNY. Returning as the face of the brand’s Spring 2026 campaign, the model and brand founder showcases the latest collection through a photo series that breaks the fourth wall. Taking inspiration from New York in the ’60s, the campaign set leans into the city’s “disruptive art scene,” transporting us to an artist’s loft.
Bieber is captured at the center of a clean, black-and-white photo series, essentially showcasing a campaign within a campaign. Exploring the concept of “fame as an art form,” the campaign sees Bieber dressed in effortless staples, channelling an off-duty attitude.
Wearing classic trench coats, denim shirts and tailored pants, the model is dressed in oversized tops and delicate bras, plus the ever-popular “Naked Dress,” owing its fame to Sex and the City. Adding to the ease are pinstriped dresses, relaxed jeans and ’90s-inspired blazers, topped off with a classic New York Yankees cap — designed in collaboration with DKNY.
“Hailey Bieber is one of the most influential style leaders today and a natural choice to continue representing DKNY globally. What makes this partnership so successful is how her personal style aligns authentically with the brand. She embodies the energy of DKNY while making the clothes her own,” says Jeff Goldfarb, EVP of G-III Apparel Group, in a press release.
Take a look behind the scenes of the campaign above, and head to the DKNY website for more.
In other fashion news, Simone Bellotti’s first Jil Sander campaign is here.
