Fashion

Where to Cop the Hottest Valentine's Day Lingerie

With love, our fav celeb-approved and emerging brands xx

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The most romantic day of the year is almost here and whether you’re single or coupled up, there are two things we know resonate with Hypebae‘s worldwide: a hot outfit and even hotter lingerie. This year for Valentine’s Day, we’ve compiled a roundup of our favorite pink and cherry-red-coded shops so you can serve on the day of love.

Keep scrolling for recs and tune in daily for new V-Day drops.

Savage x Fenty

In a stunning campaign featuring Rihanna and Love Island: USA winners Serena and Kordell, the drop debuts coordinated couples lingerie sets (think matching Christmas PJs — but for Valentine’s Day) and sizing for all body types.

Shop on Savage x Fenty’s website.

SKIMSbest lingerie valentines day bras underwear Victorias secret skims savage x Fenty cou cou intimates Bluebella for love and lemons Dilara Fındıkoglu

BLACKPINK’s ROSÉ is pretty in pink — and you can be, too. SKIMS’ Valentine’s Day campaign is a lesson in less as more. With adorable kisses and hearts stamped across each garment, this collection is romantic and functional for Valentine’s and Galentine’s alike.

Shop on SKIMS website.

Honey Birdette

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Known for its seductive and luxurious silhouettes, Honey Birdette’s Valentine’s Day shop never disappoints. Select the perfect look from a range of lingerie sets, stockings and for a little fun, opt for couples games, too.

Shop on Honey Birdette’s website.

Victoria’s Secret

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Featuring garments for every aesthetic, Victoria’s Secret Valentine’s Day Shop is an endless supply of pink and cherry red looks. With a range of slip dresses, corsets, sleepwear (including the cutest fuzzy slippers) and beauty products, the shop features everything a girl in love desires.

Shop on Victoria’s Secret‘s website.

Cou Cou Intimates

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Celeb-approved lingerie brand, Cou Cou Intimates, is perfect for baes who love comfort and sex appeal. Instead of ditching comfort for sex appeal, opt for Cou Cou’s alluring and sustainable silhouettes.

Shop on Cou Cou’s website.

Understatement

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Understatement designs for women of all ages and sizes, and Valentine’s Day is no exception. The Scandi brand’s Valentine’s capsule collection arrives in red and black colorways alongside a spicy chilli design.

Shop on Understatement’s website.

For Love & Lemons

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Elevating the usual V-Day offerings, For Love & Lemons’ latest features a range of lingerie, patterned slip dresses other garments that can be worn both day-to-night as well as a special jewelry collaboration with Frasier Sterling.

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Shop now on For Love & Lemons’ website.

Bluebella

Bluebella’s “Love Letters” campaign features “The Girl with the Golden Legs,” Lauren Wasser in the brand’s gorgeous V-Day set. The collection is a love letter to Wasser and her journey of loving herself in each of her phases and aims to do the same for you by offering a range of sexy vibes.

Shop on Bluebella’s website.

Cultnaked

If you prefer edgier styles, Cultnaked’s Love Thong in the Plum Patent color way is everything. Low-waisted and made of vegan leather, you can opt for a bold no pants look or keep it cute solely in the bedroom.

Shop now on Cultnaked’s website.

Calvin Klein

Featuring IRL couple Yesly Dimate and Tony Özkan, Calvin Klein’s V-Day campaign is “Made For Love.” Split into two sections, “Made For Her,” and “Made For Him,” this collection reimagines CK’s classic styles with new offerings for more seductive looks.

Shop now on Calvin Klein’s website.

Fleur du Mal

Are you feeling flirty? Or channeling your inner dark feminine? What ever vibe you decide, Fleur de Mal’s extensive holiday drop features each of the essentials from bras to bodysuits and robes.

Shop now on Fleur du Mal’s website.

Modibodi

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For the first-time ever, Australian label Modibodi releases a period-safe Valentine’s Day collection. However, instead of opting for boring silhouettes in the name of period care, the brand introduces a new approach to menstruation — and it’s hot.

Shop now on Modibodi’s website.

CAMPBELL&KRAMER

Crafted from deadstock materials, CAMPBELL&KRAMER reimagines its best-selling Demeter collection with elevated basics and sexy lingerie.

Shop now on CAMPBELL&KRAMER’s website.

In other Valentine’s Day news, explore our Valentine’s Day Gift Guide.

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