Anitta Fronts True Religion's SS25 Campaign
“Self-expression never goes out of style.”
Brazilian pop star Anitta fronts True Religion‘s Spring/Summer 2025 campaign.
Now available, the SS25 campaign is for the girls who value self-expression. “When you know who you are, nothing can stop you,” Anitta shared. “My personal ‘true’ religion is loving myself and embracing everything that makes me who I am. I’ve always loved True Religion, and I’m excited to encourage others to live their most authentic lives.”
Made for disruptors, True Religion’s new release is a nod to its generations of dominating culture. To honor its roots, the new drop features “oversized proportions, destructed denim and bold camo prints, while incorporating ‘90s hip-hop elements prominently featured in the men’s line.”
It also features denim staples that push the usual boundaries. From baggy denim and ‘90s-inspired acid washes, to sport mesh tops and graphic baby tees, the campaign fronting Anitta reimagines True Religion’s favorite eras and staples.
Anitta’s unapologetic nature makes the perfect match for the campaign, the exclusive press release stated. “Known for her fearless authenticity and passion, Anitta brings unapologetic energy to True Religion’s SS25 collection by way of statement-making Super T stitching, cropped tees, and Y2K washes, inspiring audiences to embrace their authentic selves—something Anitta has championed throughout her 13-year career.”
The brand closed: “On the heels of a massive year, True Religion’s “Own Your True” movement will extend far beyond the initial campaign launch, showing up at some of today’s biggest cultural moments.”
View the SS25 collection in the main gallery above.
In other news, Lady Gaga releases her seventh studio album, MAYHEM.
