True Religion Linked up With Pop Princess Zara Larsson
Dropping crystal-embellished denim and nostalgic travel tracksuits.
True Religion is leaning heavily into pop nostalgia with the launch of its Summer 2026 campaign, “True Summer.” Partnering with international pop superstar Zara Larsson, the urban apparel label is dropping an unapologetically bold capsule that mirrors the glamorous, behind-the-scenes adrenaline of life on tour.
Lensed inside a hotel suite at Fouquet’s New York, the campaign follows the musician through candid, paparazzi-style imagery that frames the clothes as a luxury post-show wardrobe. The capsule, dubbed “The Zara Edit,” marks a vibrant shift toward bright color stories and premium leisurewear. For denim lovers, the collection serves up low-rise silhouettes and matching statement coordinates crafted for day-to-night transitions, with all that classic True Religion attitude.
“For me, confidence is all about being comfortable in who you are, and that’s what I’ve always liked about True Religion,” shared Larsson. “This campaign felt very real because it reflects so much of my life on tour, from getting ready with my team to celebrating after a great show. It feels effortless, fun and super glamorous at the same time.”
The clothing also amps up the glitz by integrating plenty of rhinestone-studded accents, signature bold stitching and baby pink crystal-embellished sets. Beyond the heavily decorated denim, the pop-star assortment introduces tight halter sets, cropped graphic baby tees and plush tracksuits made for travel days. To support the release, the brand is running an in-store sweepstakes giving loyalty members a chance to win VIP concert tickets to Larsson’s upcoming September show in Los Angeles.
The collection is now available via the True Religion website.
In other news, FARM Rio is dropping custom vacation souvenirs.
