Jisoo Steps Into Spring With Tommy Hilfiger
“My style is always evolving, and working with Tommy Hilfiger has been a defining part of that journey.”
Jisoo is officially bringing us into the Spring season, starring in a brand new campaign from Tommy Hilfiger. Showcasing the brand’s new “softly tailored” classics, the vibrant campaign injects a hint of sunshine into a classic collection. The new offering evolves the K-pop star’s relationship with the brand, which began in 2024.
“My style is always evolving, and working with Tommy Hilfiger has been a defining part of that journey,” said Jisoo in a press release. “This collection blends American heritage with refined simplicity, and makes me feel comfortable, empowered and completely myself. I love how each piece fits into my everyday life, allowing me to express who I am in any moment. It’s been a joy to bring that spirit to this campaign,” she continues.
Captured in pieces from the brand’s Spring 2025 collection and the recently-launched “Sofia for Tommy” collection, Jisoo wears Breton stripes, classic Henley tops and flared mini-skirts, paired with gold-button blazers and relaxed shirting.
“I have always been inspired by the women redefining culture, and Jisoo is the perfect embodiment of this movement,” adds Tommy Hilfiger. “She is a modern entertainment icon who radiates confidence, positivity, and effortless charisma. Jisoo brings fresh, global perspective to our Americana style, making her the ultimate Tommy woman for today.”
Take a look at the new Spring 2025 campaign above and head to the Tommy Hilfiger website to shop the collection.
In other celebrity campaign news, Riverdale‘s Cami Mendes teamed up with adidas Running.
