V of BTS Is Global Brand Ambassador of K-Beauty Brand TIRTIR
The star is the first face of TIRTIR.
V of BTS has just been announced as the first-ever global brand ambassador of TIRTIR. The K-Beauty brand, known for its viral cushion foundation, has become a leader in the Asian makeup space for its commitment to delivering an extensive shade range. When selecting V as ambassador, the brand says his undeniable cultural impact and unapologetic confidence inspired the partnership.
“V’s expressiveness and sensibility align closely with TIRTIR’s direction of individuality and diversity,” the brand says in a press release. “Through V’s sophisticated sensibility and relaxed attitude, TIRTIR plans to introduce its message of diverse shade options to the global market.” With the K-pop artist’s international influence in mind, TIRTIR hopes to further expand its newfound mission on a wider scale.
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As BTS prepares for its 2026 reunion, V’s new role as the face of TIRTIR is one of his many solo ventures this year. At the start of next year, V is slated to rejoin BTS — with a new album arriving in the spring and a world tour to follow.
For more beauty news, read about Diarrha N’Diaye’s new role as executive vice president for SKIMS Beauty.
