BLACKPINK's Jisoo Is Back in Alo for SS25
Celebrating “West Coast wellness.”
BLACKPINK‘s Jisoo was announced as the new face of Alo Yoga just last year, starring in the brand’s Spring 2024 collection campaign. “This partnership with Alo felt like the perfect match because my health and wellness have always been a priority for me. I love to move whenever I have the time, especially with Yoga and Pilates,” said K-pop star Jisoo in a press release at the time.
Now, the artist is back in Alo for SS25, starring in her second campaign for the brand. Celebrating “West Coast Wellness,” the new campaign sees Jisoo embracing a “wellness-first mindset” off the back of busy touring schedules and training.
“The best way to beat jet lag is with Pilates,” says Jisoo in a press release. “I always love how I feel after a workout, there is nothing better than this feeling. The Alo Wellness Club is my favorite place to center myself,” the musician adds.
Capturing Jisoo during a wellness escape in Los Angeles, the campaign sees her leaning into calming rituals rooted in movement and restoration. Celebrating matcha and meditation, Alo Wellness Club workouts and quiet recovery, the new visuals encourage us to rest and recharge.
Take a closer look at the new Alo campaign above, and head to the brand’s website to purchase its latest collection.
In other news, SISTAR19 spill the tea on K-pop’s biggest comeback.
