Jonathan Anderson Just Debuted a Whole New Era
Resulting in a new logo, new concept and updated packaging.
Not long after Jonathan Anderson‘s highly anticipated Dior debut, the designer just unveiled a new era for his eponymous label, JW Anderson. Presenting the new Resort Spring 2026 collection, Anderson’s also debuted a new vision for the brand, revolving around curation.
Described as the designer’s “most favored creative tool,” the new release reframes the concept of curation as something that comes from personal views and individual paths. It’s also described as “an utterly personal urge,” which Anderson is now focusing his energy on. Bringing together curated fashion collections along with homewares and artisanal goods, new JW Anderson offerings will feature “an ever-evolving, seasonally-updated selection of twisted classics.”
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Along with the new concept, JW Anderson unveiled a subtle new logo, which features a slimmer typeface, along with new packaging, to mark this shift. The first collection is presented through a new lookbook, which features a range of Anderson’s friends and collaborators, along with curated pieces like Akiko Hirai ceramics, Murano glassware, Welsh blankets and coffee-flavored tea from Postcard Teas.
According to Anderson, the new concept is simple: “things I like and I would like to have around me. And everything has a story.”
Take a look at the first offering from JW Anderson’s newly-realized vision above and stay tuned for more to come.
In other debut news, here’s what we thought of Michael Rider’s first CELINE collection.
