Ludovic de Saint Sernin Swim Returns
In a steamy Fire Island exclusive.
Ludovic de Saint Sernin is back on New York‘s Fire Island to relaunch his LdSS Swimwear.
Now available, LdSS Swimwear is Saint-Sernin’s love letter to hot, queer-coded summers that shaped the brand’s roots. The steamy summer campaign was lensed by Stuart Winecoff at 231 Bay Walk. The location holds significant value for several reasons. One, it’s where Ludovic shot his first-ever campaign. But it was also “once home to iconic queer host and art collector Gil Neary,” according to the press release. This summer, the brand continues its community efforts with a summer-long pop-up at The Visitors Center by QCAF (Queer Culture Arts Foundation). Most importantly, it doubles as the exclusive supplier of LdSS swimwear.
The campaign reimagines LdSS’s signature Eyelet Brief and Thong, alongside a brand new swim short. Each look is stamped with LdSS’s sexy signature grommets, worn by sweat-drenched bodies soaking on decks. Here, queerness proudly takes up space.
Marc R. Christensen and Nicholas Ammaturo, co-founders of Queer Culture Arts Foundation add:
Ludovic de Saint Sernin’s return to Fire Island was both intimate and intentional. We chose 231 Bay Walk – the former home of our mentor, friend, collector and queer legend Gil Neary – as the setting for this collaboration. Gil helped shape the aesthetic and social spirit of Fire Island Pines in its most iconic era, serving as a gracious and giving host who taught countless newcomers what it means to truly live here. By situating the LdSS campaign within this home, we honoured a lineage of sensual elegance, erotic freedom and archival intention. It was a homecoming – for Ludovic, for Gil’s memory, and for a timeless Fire Island aesthetic where the body is art, and the future wears very little.
Shop now only at Fire Island’s The Visitors Center.
In other news, American Apparel CEO under fire after Netflix doc.
