Gabbriette and Amelia Gray Land Their Latest Mission: The Fendi Spy Bag
Dive into the cinematic campaign.
The FENDI Spy bag is back in a new campaign.
If this bag looks familiar — that’s because it is. The FENDI Spy bag was that girl and became an instant Y2K icon thanks to its slouchy silhouette. Twenty years later, the iconic bag is reimagined by the luxury house for its next era of It-Girls. So, who better to front the campaign than our favorite unofficial twins: Gabbriette Bechtel and Amelia Gray?
In the cinematic new campaign, Gen Z’s favorite girlies are on their latest mission of tracking down fashion’s most coveted accessory — cue the Spy Bag. Lensed by Stevie Dance and styled by Anna Trevelyan, the campaign also features Chinese supermodel Xiao Wen Ju.
The new smooth leather Spy Bag is dropping in two sizes, regular and small, with chocolate, black and dusty pastel color ways. These contemporary updates remain true to FENDI’s classic structure, while adding contemporary updates, the house shared. Elsewhere, “sumptuous shearling, eel-striped finishes and exquisitely crafted mink and astrakhan fur styles” point to a new era of FENDI’s craftsmanship.
In other news, the Spice Girls just dropped a sporty collab.
