Lucy Bronze Swaps Football Boots for Formal Suits With Aligne
Officially named as the brand’s newest partner.
England and Chelsea footballer, Euros winner, MBE and now creative partner to Aligne, Lucy Bronze is not slowing down. We’ve already witnessed her strength and resilience on the pitch (remember when she played the Euros with a fractured tibia? Or when she taped up her own leg injury?). Now we get to see her make moves off the pitch.
A year ago, Aligne CEO Ginny Seymour approached Bronze to front the brand’s Spring/Summer 2024 campaign. Today, they have signed a year-long partnership built on both of their desires to challenge the imbalances at the intersection of sports and fashion. The new role sees her evolve from the face of a campaign to a key part of the creative process, putting her voice and vision at the forefront.
Kicking off this September with the Fall/Winter 2025 collection, the designs aimed to mirror the player’s strength and leadership with the first drop comprising 18 pieces, each designed to move with women. “I wanted this collection to be built around versatility, providing women [with] pieces that fit into their everyday life,” shares Bronze in a press release. Being a close collaborator on the designs from the onset of development to the storytelling behind it, the genuine connection between the two is evident.
Seymour adds, “My favorite memories of the process are Lucy showing up to our office on a Lime bike on her days off at Chelsea, casual and effortless, attributes we took into the design process.”
With strong lines, tailored silhouettes and pops of soft blue, the collection is a perfect representation of Bronze’s character and the brand’s ethos of everyday confidence. The first drop is now available for purchase via the Aligne website, with another launch scheduled for early 2026.
In other sports news, check out Louis Vuitton’s collaboration with Real Madrid.
