Carhartt WIP’s FW25 Campaign Hits Pause on Life’s Quiet Moments
Taking to Atlanta’s suburbs to show a new side of its staple everyday workwear.
Known for its cinematic campaign videos and atmospheric lookbooks, Carhartt WIP returns this season with a new set of visuals, framing its Fall/Winter 2025 collection against Atlanta’s suburban backdrop.
The campaign, shot by Daniel Derro Regan and directed by Ben Dorado, cohesively combines the duo’s documentary style through candid moments that capture the beauty of everyday life. Set across two settings, it showcases a group of teenagers coming together in their local neighborhood, while another scene hones in on the quiet time a dancer takes before heading out for the night.
Weaving seasonal garments into the storytelling, models wear classic Carhartt WIP pieces, such as the OG Chore Coat in “Dearborn Canvas” and Women’s OG Michigan Coat, as well as a cozy selection of fleeces, hoodies, and sweatpants. Though the focus is kept on the comfort and security of the collection, the visuals ultimately reveal the growing versatility of workwear to suit everyday activities.
Be sure to check out the campaign video and accompanying image series in the galleries above.
To shop Carhartt WIP’s Fall/Winter 2025 collection, head to its website or partner retailers now.
