Karol G is Reebok's Newest Global Brand Ambassador
The Colombian pop sensation is ushering in a new era of star power.
Reebok has just announced Karol G as its new Global Brand Ambassador, bringing a hint of Colombian flair and Grammy Award-winning heat to the brand. Launching the multi-year partnership with a new campaign, the singer is the face of the upcoming sneaker collection reintroducing a classic textile to the Reebok family.
Fronting the “Born Classic. Worn for Life.” campaign, Karol G is photographed in a range of new releases from the brand. Breathing new life into Reebok Classics, Garment Leather is the main focus of this collection, adding a vintage sportswear vibe to an already timeless set of sneakers. The pop star rocks new versions of the Club C 85, Workout Plus, Freestyle Lo and Classic Leather silhouettes, pairing the shoes with Reebok sportswear and lifestyle fits.
In a press release, Karol G described the feeling if signing with Reebok, saying “I’m so excited to join the Reebok family. I’ve been wearing Reeboks for as long as I can remember, so becoming a Global Brand Ambassador feels like a full-circle moment. Reebok Classics have a rich foundation and heritage in style, which is really important to me
when it comes to fashion, and I love that I’ll get to be part of the brand’s story and show the world how I take Reebok with me wherever I go.”
The new Reebok Classics collection will be available to purchase starting February 18 via the Reebok website and select retailers.
In other news, Dr. Martens’ Buzz sole got a new update.
