Gigi Hadid Curates Her Own Edit for Liu Jo
Putting her personal spin on the Italian label with a selection of all-denim looks, statement outerwear and Western-inspired accessories.
Gigi Hadid is putting her personal spin on Liu Jo with “The Gigi Hadid Edit,” a new project that sees the model curate a selection of the Italian brand’s pieces through her own approach to style.
Launching with denim at its core, the collection explores the fabric through a mix of everyday staples and statement silhouettes. Overshirts, bomber jackets and Napoleon-style jackets come together in coordinated all-denim looks, balancing relaxed proportions with a distinctly metropolitan feel.
Elsewhere, digital printing transforms the denim into a graphic canvas, while embellishments add a more elevated finish to the collection’s lived-in aesthetic. The edit is completed with leather cowboy boots, featuring Western-inspired detailing and tonal stitching designed to work across your wardrobe, in a nod to Hadid’s own love of horses.
Rather than a traditional celebrity curation, Liu Jo positions the project as a meeting of perspectives, with Hadid selecting pieces that reflect her own effortless approach to dressing. “Every look tells a story, and every selection is a statement of identity,” she says.
The result is a wardrobe designed to be interpreted rather than prescribed, placing personal style and individuality at the center. With denim as its starting point, “The Gigi Hadid Edit” marks a new chapter for Liu Jo, one built around the idea that what you choose to wear can say just as much as how you wear it.
Check out the campaign above and head to the brand’s website to shop the edit.
