Zendaya and On Launch Their Second Collaborative Collection
Reimagining activewear in snakeskin.
Zendaya and Swiss sportswear brand On are back with the second chapter of their creative collaboration. Developed alongside her longtime image architect Law Roach, the new co-created collection reimagines everyday basics through an action film lens where movement takes center stage.
Captured in a high-octane short film directed by Argentinian trio Pantera, Zendaya moves seamlessly through choreographed sequences that put the new season’s technical silhouettes to the test. The accompanying campaign stills, shot by photographer Cass Bird, showcase the multi-hyphenate moving with purpose, attitude and ease.
Tapping into this season’s biggest trends, snakeskin is heavily featured across a python-printed bodysuit, a form-fitting long-sleeve top and a half-zip anorak. The apparel lineup also includes oversized crew necks and sweatpants enhanced with functional ruching and adjustable bungee cord detailing.
For footwear, the partnership debuts the Cloudnova Moon, an innovative Mary Jane-inspired silhouette featuring an engineered knit upper and speed laces. The shoe drops in three versatile colorways: “Clove / Ivory,” “Dew / Antler” and “Black / Ivory.”
“Our work with On has always been about pushing what sportswear can look and feel like,” explained Law Roach in a press release. “We brought our personality and love of print to technical fabrics to make you feel good when you move.”
The collection is available to purchase now via the On website and global retailers. Pop-up experiences are also live at On flagships in Los Angeles, Paris, Tokyo and Chengdu.
In other news, LISA fronted Nike’s new Moon Shoe campaign.
