Ace & Tate Gets up Close and Personal in an Intimate Campaign
Titled “For Your Eyes Only.”
Seeing is personal, and Ace & Tate is celebrating that sentiment with its latest campaign. Titled “For Your Eyes Only,” the Amsterdam-born label trades polish for proximity, zooming in on intimacy and the quiet power of human connection.
Set against the backdrop of a lovers’ getaway, the campaign rejects glossy idealism in favor of something far more compelling: realness. Think sun-drenched skin, shared glances and the kind of closeness that feels almost intrusive, in the best way. The visuals are intentionally tight, capturing the messy, magnetic energy of a couple in spring. Not forced, just an honest moment between two people.
At its core, Ace & Tate has always balanced style with substance, championing sharp design alongside professional eye care. Designed in its hometown of Amsterdam, the SS26 collection continues that ethos. High-quality materials meet timeless silhouettes, delivering frames that will elevate your everyday dressing while keeping your vision crystal clear. Because looking good is one thing, seeing clearly is another.
“Our goal for SS26 was to tap into the desire for realness. Sharpening your day and keeping your eyes healthy while ensuring you look and feel like yourself,” shared Torunn Gullaksen, Head of Design. In an era dominated by algorithm-friendly aesthetics and hyper-curated feeds, this drop feels like a quiet rebellion.
The collection is now available via the brand’s website and coincides with the opening of Ace & Tate’s new Broadway Market store in London.
In other news, check out our favorite shows from Milan Fashion Week FW26.
