Fara Homidi Launches an Eyeshadow Compact
With a campaign starring Paloma Elsesser.
Fara Homidi Beauty has just unveiled the newest addition to its high-performing lineup: the Essential Eye Compact. Said to deliver long-wearing, non-creasing color payoff with a “living sheen,” the new shadow trio is designed to give you that lived-in eye look. Along with the shadows, the launch also brings us the Blur Brush, an essential tool for executing eye looks.
Unlike other chalky shadows, the new Essential Eye Compact is formulated to melt in to the skin and leave behind a natural finish. In honor of the launch, the brand tapped Paloma Elsesser to star in the moody campaign. Inspired by the compact’s two colorways, “No. 61” and “No. 20,” the shoot harps on the brand’s ethos of cool girl staples and rich color stories.
“I wanted these two compacts to represent my most used shades in my artistry. Trio ‘No. 61’ speaks to my editorial work and Trio ‘No. 20’ reflects my softer, smoky makeup looks. This formula is inspired by my signature technique. Personally I love a creased eye look, I love when things look alluring and real,” founder Fara Homidi says in a press release.
The Essential Eye Compact retails for $98 USD and the Blur Brush retails for $64 USD, both are available for purchase on the brand’s website.
While you’re here, read about KATSEYE’s newest partnership with Matrix.
