Footwear

ERL's Newest Sneaker Is Like Bubblegum for Your Feet

Made for blowing bubbles at the skatepark.

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ERL's Newest Sneaker Is Like Bubblegum for Your Feet

Made for blowing bubbles at the skatepark.

ERL just dropped a new edition of the popular, oversized Vamp sneaker, giving the skate shoes a Violet Beauregarde-approved makeover in bubblegum pink. The plush sneaker is one of the internet’s favorites, giving a kitschy, comfy and bold look to every outfit. Now available in a hot new colorway, we’re stepping into spring with an extra pink bounce in our step.

The “Bubblegum” Vamp sneaker arrives in varying shades of pink, from the hot pink upper to lighter shades reminiscent of Hubba Bubba gum coloring the soles, laces and lining. The wooly felt fabric exaggerates the pillowy design of the shoe, looking more like a slipper than a sneaker. That comfort is at the heart of the Vamp silhouette, and this pair holds nothing back.

The accompanying campaign is just as pink, if not more. From pink-tinted skin to matching skateboards and plush toys, bubblegum is the new black in the ERL universe.

The “Bubblegum” Vamp sneakers are available to purchase now, exclusively on the ERL website.

In other news, Jane Wade unveiled a SOREL footwear collaboration during New York Fashion Week.

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