MAC and Depop Are Blurring the Line Between Beauty and Fashion
With the help of reality TV star Leah Kateb.
MAC Cosmetics and Depop are teaming up for a new creator-led collaboration, led by Love Island USA‘s Leah Kateb and Jordyn Woods. The partnership hopes to celebrate self expression and the joy of thrifting — along with MAC’s newly-launched Powder Kiss and MACximal Matte Lipsticks.
“MAC has always been known as more than a beauty brand – it’s a culture brand rooted in fashion, artistry and community,” says Rachel Lockett, vice president of MAC North America. “So it was a no brainer for us to partner with Depop, a brand so well known for its grasp on youth culture and empowering self-expression, to meet today’s consumers in a new place with an authentic beauty meets fashion experience.” In addition to a Depop capsule, the collaboration also includes a pop-up event in New York City.
View this post on Instagram
Drawing inspiration from the soft, romantic vibes of the lip product, Leah Kateb’s curated Depop drop is completed with effortlessly chic pieces — including selections from Roberto Cavalli, Acne Studios and Alexander McQueen. Additionally, every purchase from the edit will also come with a Powder Kiss Lipstick.
In other beauty news, read about Josie Maran’s entry into the body wash category.
