First Aid Beauty Is the Official Skincare of Team USA
Olympians Jamie Anderson and Sydney Jo Peterson have been announced as brand representatives.
Cruelty-free skincare brand First Aid Beauty is the official skincare of Team USA for the upcoming 2026 Olympic and Paralympic Winter Games. Additionally, First Aid Beauty has tapped American snowboarder Jamie Anderson along with American para cross-country skier Sydney Jo Peterson to be brand representatives. Harping on the brand’s ethos of problem-solving formulas and clinically-proven results for sensitive skin, the partnership aims to deliver athlete-approved winter skin essentials.
“As a brand centered on community and culture, we are so excited to see how many people not only across the country but around the world are coming together for a shared moment of joy,” CEO of First Aid Beauty Catherine D’Aragon tells Hypebae. “Your skin health isn’t just affected by genetics or products you put on your face – stress and emotions can seriously impact your skin, and we want to be there not only for your SOS moments, but for the times that spark joy to give your skin an extra boost of love.”
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Along with being the official skincare of Team USA, the brand has also released the Dry Skin Rescue Kit, just in time for the 2026 Winter Olympics and your personal cold weather rotation. The three-step winter routine includes the brand’s Face Cleanser, Hydrating Pillow Pads and Ultra Repair Cream — which are all specially formulated to soothe and nourish dry, irritated skin thanks to glycerin and ceramides.
The Dry Skin Rescue Kit retails for $40 USD and is available for purchase at Sephora.
Ahead, we speak to First Aid Beauty’s CEO, Catherine D’Aragon, about the inspiration for the Dry Skin Rescue Kit and teaming up with Jamie Anderson and Sydney Jo Peterson.
On Sponsoring Team USA
Winter is hard on your skin, so a winter athlete’s skin is a performance torture test. With our brand refresh coming to life in January, the timing could not have been more kismet with the Olympics and Paralympic Winter Games Milano Cortina 2026. It has always been a dream to participate in some way, shape, or form. We’re providing Team USA and all Olympics and Paralympic athletes with our best-selling Ultra Repair Cream, which will offer intense hydration and barrier support as these athletes face some of the harshest winter conditions and intense athletic performance.
On Dreaming up the Dry Rescue Kit
The Dry Rescue Kit was born from this initiative as a way to get our dedicated and loyal community involved. Even if you aren’t representing the country in Milan, everyone needs superior, highly effective hydration this winter. So whether you’re hitting the slopes for a ski weekend with friends and family, or simply trying to get to and from your office with a blustery winter commute, we want everyone to stay hydrated and protected.
On Working With Jamie Anderson and Sydney Jo Peterson
Both Jamie and Sydney are not only incredible athletes, but role models and inspirations for so many. Jamie is a two-time gold medalist and mom of two young kids, and you can tell her dedication extends beyond her craft and training. She’s put her whole heart into everything she does and she’s been an amazing brand partner to us. Sydney has already overcome so much and achieved an incredible career as a para cross-country skier — but her resume doesn’t stop there. She’s currently pursuing her PhD in Neuroscience and goes above and beyond to every activity she approaches.
On the Intersection of Beauty and Sport
We are certainly seeing the convergence of beauty and sports already, and the momentum is only continuing. This campaign feels so special to us because the Olympic and Paralympic athletes are individuals who are constantly pushing themselves to the limit — which takes a toll on your body. They can sometimes be the more quiet sports superheroes who don’t get as much attention every season, but every four years. It’s an honor to be working with them for one of the biggest moments of their lives to ensure their skin is healthy and protected for optimal performance. They capture the values we embody here at First Aid Beauty – healthy, ambitious and performance-driven.
While you’re here, read about Lisa’s new role as brand ambassador for Shiseido.
