Kendall Jenner Is the Newest Face of the adidas Superstar
Ushering in a new era of the brand’s most iconic shoe.
The adidas Superstar is entering a new era, and it looks a lot like Kendall Jenner. The model just became the newest face of the brand’s iconic sneaker as it rebrands its signature silhouette for 2026. Joining other global superstars across industries, including JENNIE, Samuel L. Jackson and Lamine Yamal, Jenner launched The Three Stripes’ latest campaign ins style.
Shot by esteemed photographer and filmmaker Thibaut Grevet, the campaign takes place within the fictional cinematic universe of Hotel Superstar. Jackson embarks on a search for his Superstar, and comes across a host of cross-cultural icons on his journey. The grainy, old Hollywood aesthetic of the short film is reflected in the photographs, creating a vintage look.
Jenner wears a pair of black, crocodile skin Superstars for her close up, paired with socks and an adidas Originals track jacket. In her alternative look, her Superstars are white and styled with the new, feminine Superstar Tracktop and bloomer shorts set in bright red. As the brand further blurs the line between sport and streetwear, the Superstar is set to be at the heart of that transition.
The new era of adidas Superstar is available to purchase now on the adidas website and select retailers.
In other news, VEJA and Magliano are dropping a soccer cleat-inspired sneaker.
