Reebok Connects Its Biggest Basketball Stars for Its New Campaign Film
Featuring Angel Reese and DiJonai Carrington.
Reebok just launched a new video campaign, further solidifying itself in the modern basketball space with “COMM. ONE.” The short film is a statement of intent for the brand’s new creative vision on the court, fronted by its biggest stars, including WNBA stars Angel Reese and DiJonai Carrington. “COMM. ONE” is an artistic mesh of sport and culture, with beautiful cinematography and a visual identity that captures the emotion and spirit of the game.
Narrated by musician and frequent Reebok collaborator Tobe Nwigwe, the film highlights the new generation of athletes pushing the game forward, alongside the gear that’s helping them do that. With Reebok’s Engine A 26 basketball shoes at the heart of the campaign, the rebuilding of the heritage brand’s hardwood sector looks like it’s paid off.
Reebok’s Head of Basketball Jide Osifeso said, “With ‘COMM. ONE,’ we’re continuing a conversation of renaissance and a return to our rightful home, the sport of basketball. Our goal with the refreshed creative identity is to ground Reebok Basketball in a purpose centered around creativity and self-expression.”
The Engine A 26 and other basketball performance gear highlighted in the film is available to purchase on the Reebok website.
In other news, Azzi Fudd just signed a NIL deal with Jordan Brand.
