Bhumi's New Campaign Is a 3D Renaissance Painting
Marking the brand’s first steps into footwear with a mythological twist.
Known for sculptural designs and ethereal accessories, your favorite celebrity’s brand of choice Bhumi just went to the Garden of Eden for its latest campaign. Entitled “Divine Garden,” the campaign explores themes of mythology and sensuality, delving into ancient spirituality and womanhood.
Inspired by iconic paintings of goddesses like Venus and Aphrodite, the brand’s new handbags are named after the two timeless symbols of beauty. The campaign is the modern equivalent of a Botticelli painting, with models dresses in whimsical, ruffled sets, ornate corsets and, of course, Bhumi’s newest designs.
A woven ribbon design with molded flowers criss-crosses small handbags, corsets, dresses and, for the first time, heels. Bringing its 3D-printed designs into the footwear space for the first time, Bhumi just made statement dressing a head-to-toe affair.
Though the full looks are head-turners, the bags still take center stage in this collection. The small handbags are printed layer by layer from biodegradable plastic. Both lightweight and durable, sustainability is at the heart of the design process, with each bag able to be melted down and made into something entirely new time and time again.
The Divine Garden collection is available to purchase now on the Bhumi website.
In other news, Ariana Grande and Swarovski just dropped their latest collaboration.
